This week's comments shall be on the ten reasons why some e-commerce sites failed.
Cited from: http://www.smallbusinessbible.org/top10e-commercemistakesavoid.html
The top 10 e-commerce mistakes to avoid that are listed are:
- Weaknesses in the design
Basically, when doing up the site, a good website should be designed to attract consumers and the navigation bars should be well done up.
- Usability Inadequate
The concept of the website should be clear and reflects what it is offering so that consumers know what is being offered.
- Shopping Obstacles
Websites should offer consumers the ease of shopping online and provide verification that credit card details will be strictly kept confidential.
- Lack of marketing plan
The website should know what and who to advertise.
- Poor customer service
Even though e-commerce is kind of behind the screens. Treat consumers as if they were "there" and provide good service!
- Selling of wrong products
Products advertised on the website should be as similar to the actual product itself. If customers receive products that give a negative impression, the e-commerce website could get a negative response from people too.
- Lack of growth plans
Always be ready for expansion of business and don't be stagnant after awhile.
- Lack of fulfilment
All products that customers purchase must be delivered on time. This will help generate good reputation for the company.
- Failure to specialize
By not specializing in a particular product, a company will lose it's competitive edge over others.
- Security failure
Always know how and what to do when there are security glitches surface.
------
You guys can read more at the website!!
Listening to Avenged Sevenfold - Seize the day
Saturday, February 2, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment