Saturday, February 2, 2008

COM 125 week 3 blog comments!

This week's comments shall be on the ten reasons why some e-commerce sites failed.

Cited from: http://www.smallbusinessbible.org/top10e-commercemistakesavoid.html

The top 10 e-commerce mistakes to avoid that are listed are:

- Weaknesses in the design

Basically, when doing up the site, a good website should be designed to attract consumers and the navigation bars should be well done up.

- Usability Inadequate

The concept of the website should be clear and reflects what it is offering so that consumers know what is being offered.

- Shopping Obstacles

Websites should offer consumers the ease of shopping online and provide verification that credit card details will be strictly kept confidential.

- Lack of marketing plan

The website should know what and who to advertise.

- Poor customer service

Even though e-commerce is kind of behind the screens. Treat consumers as if they were "there" and provide good service!

- Selling of wrong products

Products advertised on the website should be as similar to the actual product itself. If customers receive products that give a negative impression, the e-commerce website could get a negative response from people too.

- Lack of growth plans

Always be ready for expansion of business and don't be stagnant after awhile.

- Lack of fulfilment

All products that customers purchase must be delivered on time. This will help generate good reputation for the company.

- Failure to specialize

By not specializing in a particular product, a company will lose it's competitive edge over others.

- Security failure

Always know how and what to do when there are security glitches surface.

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You guys can read more at the website!!



Listening to Avenged Sevenfold - Seize the day

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